Privacy policy

Last updated: August 17, 2025

This Privacy Policy describes how Vital Threads (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from vitalthreads.store (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Contact details including your name, address, phone number, and email.

  • Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.

  • Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect about Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

Information Shared for Advertising and Analytics

In connection with our advertising and marketing activities, we may share personal identifiers (such as your email address or phone number), commercial information (such as purchase history), and internet or device information (such as IP address and browsing behavior) with advertising partners like Meta Platforms, Inc. (“Meta,” including Facebook and Instagram). This data is used for analytics, ad measurement, and personalized advertising.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

  • Companies who support our Site and Services, such as Shopify.

  • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.

  • When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third Party Websites and Links.

How We Use Your Personal Information

Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to arrange for shipping, facilitate any returns and exchanges and other features and functionalities related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information as set forth in its Privacy Policy and Consumer Privacy Policy.

Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.

Specifically, we share certain customer information (such as email address, phone number, purchase details, and website interactions) with Meta Platforms, Inc. (“Meta,” including Facebook and Instagram) through tools such as the Meta Pixel, Conversions API, and advanced matching. This helps us measure the effectiveness of our advertising campaigns, understand how users interact with our Site, and deliver more relevant advertisements. Meta may use this information to personalize ads you see on its platforms and across the internet. You can learn more about how Meta uses this data and how to control your settings in Meta’s Data Policy and Off-Facebook Activity controls.

Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity.

Communicating with You and Service Improvement. We use your personal information to provide you with customer support and improve our Services.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services. We may also permit third parties and service providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

Our website also recognizes the Global Privacy Control (GPC) signal, which enables you to opt out of certain uses or disclosures of your information. If you notify us of your preference through GPC, we will treat such signal as a valid request to opt out of sharing / targeted advertising for the associated browser or device, and, if we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances may include:

  • With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).

  • With business and marketing partners to provide services and advertise to you. This includes sharing personal information with Meta Platforms, Inc. (Facebook and Instagram) through tools such as the Meta Pixel, Conversions API, and advanced matching, which allows us to measure ad performance and provide personalized advertising. Our business and marketing partners will use your information in accordance with their own privacy notices.

  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.

  • With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.

  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We have in the past 12 months disclosed the following categories of personal information and sensitive personal information about users for the purposes set out above in "How We Collect and Use Your Personal Information" and "How We Disclose Personal Information":

Category | Categories of Recipients
Identifiers such as basic contact details and certain order information | Vendors, service providers, business and marketing partners (including Meta), affiliates
Commercial information such as order information, shopping information and customer support information | Vendors, service providers, business and marketing partners (including Meta), affiliates
Internet or other similar network activity, such as Usage Data | Vendors, service providers, business and marketing partners (including Meta), affiliates
Geolocation data such as locations determined by an IP address | Vendors, service providers, business and marketing partners, affiliates

We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.

We have “sold” and “shared” (as those terms are defined in applicable law) personal information over the preceding 12 months for the purpose of engaging in advertising and marketing activities, as follows.

Category of Personal Information | Categories of Recipients
Identifiers such as name, e-mail address and phone number | Business and marketing partners (including Meta)
Commercial information such as records of products or services purchased | Business and marketing partners (including Meta)
Usage Data | Business and marketing partners (including Meta)

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information.

  • Right to Access / Know

  • Right to Delete

  • Right to Correct

  • Right of Portability

  • Restriction of Processing

  • Withdrawal of Consent

  • Appeal

  • Managing Communication Preferences

You have the right to opt out of our sharing of personal information for targeted advertising, including our use of Meta Pixel, Conversions API, and similar tools. You can exercise this right through the Global Privacy Control (GPC), by adjusting your browser settings, or by contacting us directly at admin@vitalthreads.store. Additionally, you can control how Meta uses your data by adjusting your Off-Facebook Activity settings in your Meta account.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below.

International Users

Please note that we may transfer, store and process your personal information outside the country you live in.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at admin@vitalthreads.store.